Personalization of Employee Health Management

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Employers have long understood that focusing on employee’s health has a multitude of benefits for employees and employers alike.  Health insurance companies touted health and wellness initiatives by offering employee newsletters which didn’t hesitate to point out the distinct correlation between obesity and the greater propensity for all sorts of diseases.  Some offered seminars where employees could ask questions about a particular health issue. Still others went a step farther and held full blown health fairs with vendors across a broad range of areas from clinics to yoga to healthy eating.  Although each initiative may have met with marginal success, they lacked the aspect of real personalization.

In walks wearables.  Wearables, as the name so implies, are devices that are worn by the individuals.  Fitbit is a perfect example.  Having just acquired Twine Health, they are taking aim at helping consumers/employees manage chronic conditions such as diabetes  or hypertension, make lifestyle changes, such as smoking cessation and weight loss and allowing all the parties involved in someone’s health, including providers, coaches and families, to collaborate on care plans.

More employees are expecting their benefits offerings to be personalized to their experience and a wearable could easily set a framework to allow that personalization.

The touted benefits of an employer focus on health and wellness are many:

 

Reduced absenteeism

It seems logical enough.  Healthy employees tend to be unexpectedly absent less than their unhealthy counterparts. The Wellness Council of America estimates that 100 million workdays are lost to workers’ lower back problems each year. A company fitness program that includes weight loss and muscle strengthening can reduce instances of lower back injuries. Fewer doctor visits and fewer sick days make for a more productive employee population.

 

Lower health insurance costs

According to the American Journal of Health Promotion, a study of nearly 950,000 individuals showed  decreased hospitalization costs, length of stay and admissions for those engaged in a comprehensive wellness program.

 

Lower turnover as employees feel cared for by their employer

Sometimes just showing you care is enough to reap the rewards of engagement among your employee population.  Higher engagement yields lower turnover. For example, the APA’s Psychologically Healthy Workplace Award winners report a significantly lower turnover rate than the national rate of 38 percent, as well as a 73 percent employee satisfaction rate. HBR reports that 70% of employee participants reported that their company’s offering is an indicator that their employer cares about them. The real differentiator between successful and failed wellness programs may be whether they deliver on the emotional level as well as the physical.

Wearables offer an opportunity to take employee health and wellness to a new level.  One where programs, advice and reminders are personalized to each individual employee. According to ABI Research, 13 million wearable devices will be integrated into corporate-wellness plans over the next five years. Encouraging employees to use wearable fitness devices, such as Jawbone’s UP 24 activity tracker, Nike’s FuelBands or Fitbits, to track their movement, sleep and eating habits and share their accomplishments with their colleagues can motivate your entire office to lead a healthier life, resulting in less sick days, lower health insurance premiums and higher productivity.

A Good Culture = Caring about Others

pexels-photo-169915We have talked it the past weeks about how to understand what your company culture is, how to create the change to what you would like it to be, how to incorporate your Purpose Statement and Guiding Principles and how to align your Performance Management system and goals with the culture in order to get the best results.

Especially at this time of year, it is important to remember that creating a great culture, one in which employees will feel inspired to do great things and will give their all, all of the time, comes down to creating an environment of caring.  All of the words and posters, e-mails, employee newsletters and team building sessions don’t really move  you to your end goal unless you truly care about each of your employees as human beings and actively show and encourage that on a daily basis.

Over and over again, studies have shown that employee engagement is a better predictor of both productively and turnover than employee satisfaction is. When employees feel cared for and valued, employee’s engage.  They engage with each other, they engage in their work and they engage with management.  Engaged employees take less sick days, are far more productive, do not file litigation and are generally happier.

Truly caring is not about handing out big bonuses and merit increases or about officially recognizing someone for the best sales performance.  Truly caring starts at a much more basic level.  Truly caring is asking for someone’s opinion and then taking the time to really listen and understand what they have to say.  It means following up with an employee who mentioned they were going house hunting or has a parent ill in the hospital.  It means promptly and courteously responding to each and every request as if it were the most important one.  We all get 100’s of emails each day and it can be tempting to just ignore the never ending onslaught, but take the time to respond if only to say “I am swamped, but can get back to you over the weekend”  It means setting and meeting or beating expectations.  There is nothing worse than committing to deliver something to an employee and then letting it just fall through the cracks.  If you are not truly committed, you are better off, not setting the expectations.  People need to know you care about them as individuals and once that connection has been established you will be amazed how willing they will be to go above and beyond in all aspects of their jobs.

So, as we enter this holiday season, take some time to show those around you that you truly care.  They say if you practice a new skill for 30 days, it becomes a habit.  What an amazing 2017 we would create if caring became a habit.