Internal Corporate communication Strategy

by

sherrie-suski-banner

When we think about the terms branding and communication, we often think about external efforts targeted at consumers of products or services which are normally the purview of marketing agencies or internal marketing teams.  However, internal corporate communications to our employee base is critically important in determining our ability to align our teams around one united purpose or mission and to effectively launch programs in support.

Developing an internal communication strategy necessitates that we consider the following:

Audience –  Who is our audience and what do we want them to hear?  Are we speaking to senior executives, investors or to our employee base?  If to the employee base, t what level should the communication be written?  Speaking to a group of data scientists may be different than speaking to a group of retail employees.

Channel/Format – which channel(s) will be most effective when delivering this message?  IS this a message that can be communicated in writing or is the intent likely to be lost?  Should a live feed be followed up with video available to all who may not have been able to attend?  Is the expectation for all people leaders to waterfall the communication down through their teams?

Goals/Objectives – this can be further broken down into the following categories:

Decision Making – where the goal of the communication is to listen, understand all viewpoints and come to a consensus in order to be able to move forward

Information Sharing – where the priority is around getting the information out and disseminated quickly, efficiently and accurately

Status Update – meant to connect employees to areas of focus

Team Building – crat alignment around short and long term goals and foster personal relationships on your team

Problem Solving – often linked to a discussion focused on deliverables and how you as a manager, can remove roadblocks to allow your team to progress

Innovation – brainstorming sessions that can focus on how to drive the company forward and gain a competitive edge

Schedule – decide how often and when this type of communication needs to occur.  There is a fine balance between over and under communicating

Responsibility – who should have the responsibility for crafting the communication and who should have the responsibility for delivering the communication.  Inherent in everyone’s responsibility is the need to follow up to ensure that the message you wanted to deliver was indeed received.

Don’t make the mistake of thinking that communication plans and channels will take care of themselves.  A well-orchestrated plan with all of the above components will help to ensure that your company is both aligned and informed!

 

Wellness Programs

by

 

Bring up the word Wellness and what immediately jumps to mind is usually ways to improve the physical health of the workforce.  However, true wellness covers a broader spectrum and includes, not only physical, but emotional and financial wellness as well. Especially at this time of year when the urge to overspend is likely, a targeted approach towards financial wellness makes all the sense.  Similar to overeating and alter regretting it, over spending comes with its own regret and last log after the start of the new year and take much longer to rectify than losing a few pounds.  

The most effective Financial Wellness programs, however, are not a one size fits all.  A new study by Prudential Financial, Inc. examined differences in the financial needs and attitudes of various underserved groups in the workplace and the income inequality that affects each set. The 3,000 U.S. respondents included women, African Americans, Latino Americans, Asian Americans, caregivers, and members of the LGBTQ community.

Among key findings in the survey, African Americans across all income levels were more likely than the population at large to prioritize helping others financially, including caring for parents or other family members, paying their children’s college tuition, leaving an inheritance to their heirs, and giving to charity. Women in the survey earned an average annual income of $52,521, compared with $84,006 for men. Half of women said they were the primary breadwinner in their household. Almost 40% of caregivers don’t think they’ll ever be able to retire, compared to just 25% of non-caregivers, and caregivers were more likely to take out a loan or hardship withdrawal from their 401(k) plans.

In a statement, Lata Reddy, Prudential’s senior vice president, Diversity, Inclusion & Impact, said a person’s path to financial wellness is deeply personal. “While there are common experiences that tie us all together, there are also distinct factors that are unique to our individual journeys that impact the ultimate destination,” she said. “These factors need to be clearly understood for true progress to be made.” Reddy recommended that employers listen to the people in each community to understand their needs.

This ties in nicely with the Workforce of One approach that I am so an advocate of.  Programs created for the “average” employee are serving no one, because no one is the “average” employee.  Just like the Target page that pops up with different recommendations depending on who is logging in, we need to design our HR programs to ensure that we are meeting the needs of individuals.

Corporate Wellness Programs

by

 

There is some truth to the saying that “An ounce of prevention is worth a pound of cure”.   And more employers are taking a holistic approach to their employees’ health and well being.  Not only is it good for the employees, it’s good for the company’s bottom line! To effectively integrate an approach toward health and wellness into the workplace, though, requires planning, education and a platform.  Enter the new breed of Wellness portals. Wellness portals are a critical piece of a total wellness solution.

Wellness portals are online platforms designed with responsive design in mind so that they can be accessed from any device at any time.  Wellness Portals offer a place for every member of your workforce to access secure, personal information having to do with their particular paths toward wellness. They will be able to track their progress in a wide variety of different program activities, set goals for themselves, and see these goals achieved which creates motivation to set new goals.

The Best Wellness Platforms Should Be Able To:

  1. Conduct a confidential Personal Health Assessment
    2. Educate (videos, books, webinars, biometric results)
    3. Track program participation and activity
    4. Make engagement easy with a mobile app
    5. Track and administer incentives and rewards
    6. Demonstrate how to be healthy
    7. Provide the tools needed to be healthy
    8. Deliver behavior change campaigns and challenges
    9. Encourage social support
    10. Create a health promoting culture

If you choose, Biometric screening can be integrated with your wellness portal so that the results of any screenings your employees have done can be accessed through their own portal and they can keep track of screenings year over year to track progress.  

Although a wellness portal is a fantastic, some employers believe that having an employee wellness portal is the same as having a wellness program. They mistakenly assume that all their company needs to improve employee health and reduce health care costs is get their employees to go online. A wellness portal is not a wellness program. It’s a computer software program that can be used to help deliver wellness programming and help manage the process. They have all of the features and benefits that come from the computer coding and programming and are tools to encourage and promote a healthy lifestyle!