What do most start-ups have in common?

by

sherrie-suski-startups-have-in-common

There are as many types of start ups as there are investors to invest in them but most have a few things in common.  Knowing what these are, in advance, will help you to stay one step ahead of your investors, your market and your competition.

 

VC’s are an impatient bunch

Venture Capitalists, commonly referred to as VC’s,  are those that invest dollars in multiple start up business enterprises with the hopes of hitting it big in 1 out of 10, in my experience, although different VC’s may tell you otherwise. Various VC’s play in different niches established by the stage of the business.  For instance, idea generation, proto-type product, mature product, revenue, growth and profitability.  However, they share at least one thing in common which is impatience.  Impatience to get a product to market, to show profitability, to attract later stage investors at higher valuations and to make a very profitable exit.  

Fail fast is a fact worth remembering.  You are less likely to burn investor bridges with $1M in when you determine that your idea or product has little chance of success than after you have $10-20M in.

Don’t underestimate the marketing spin

No matter how good your product is, whether it be software, SaaS, or shoes, it needs to be marketed effectively.  What will you brand around and how will you differentiate in the marketplace should be the first questions you ask yourself and your team.  Keep your head in the sky and think about the ways you want people to “feel” when they hear about your product.  Stay away from long lists of functionality.  People buy, for the most part, on emotional reactions.  

Shelter your employees

Start ups are volatile and not everyone needs to know every brutal truth.  There will be times when you are putting payroll on the execs credit cards, but you don’t necessarily need to share that with everyone in the company.  Trust me, I have been one of those execs floating 1,000’s of dollars for a couple of weeks before funding closed.  Some who join your start up will be true entrepreneurial types and for those the uncertainty will not matter.  Others, however, will be employees looking for stability, with families to support.  You don’t want to shrink your candidate pool any further than is necessary.  Portray a positive, stable and growth oriented environment.  

Act bigger than you are

Allocate a few dollars into presenting a professional image.  Maybe that is the receptionist in the lobby who doubles as the AP specialist.  Maybe that’s a phone system where you can look like you have lines for a variety of different functions.  To some extent, it follows the old adage of “Fake it till you make it.”  If you have 20 employees and someone asks the response is still truthful if you say “we are still under 100” but send a very different signal to a potential customer.

Start ups are, by their very nature, challenging in many respects.  Knowing a few of the most common pitfalls can help to guarantee yours is that 1 in 10 that everyone is looking for to hit it big!

A Good Culture = Caring about Others

by

pexels-photo-169915We have talked it the past weeks about how to understand what your company culture is, how to create the change to what you would like it to be, how to incorporate your Purpose Statement and Guiding Principles and how to align your Performance Management system and goals with the culture in order to get the best results.

Especially at this time of year, it is important to remember that creating a great culture, one in which employees will feel inspired to do great things and will give their all, all of the time, comes down to creating an environment of caring.  All of the words and posters, e-mails, employee newsletters and team building sessions don’t really move  you to your end goal unless you truly care about each of your employees as human beings and actively show and encourage that on a daily basis.

Over and over again, studies have shown that employee engagement is a better predictor of both productively and turnover than employee satisfaction is. When employees feel cared for and valued, employee’s engage.  They engage with each other, they engage in their work and they engage with management.  Engaged employees take less sick days, are far more productive, do not file litigation and are generally happier.

Truly caring is not about handing out big bonuses and merit increases or about officially recognizing someone for the best sales performance.  Truly caring starts at a much more basic level.  Truly caring is asking for someone’s opinion and then taking the time to really listen and understand what they have to say.  It means following up with an employee who mentioned they were going house hunting or has a parent ill in the hospital.  It means promptly and courteously responding to each and every request as if it were the most important one.  We all get 100’s of emails each day and it can be tempting to just ignore the never ending onslaught, but take the time to respond if only to say “I am swamped, but can get back to you over the weekend”  It means setting and meeting or beating expectations.  There is nothing worse than committing to deliver something to an employee and then letting it just fall through the cracks.  If you are not truly committed, you are better off, not setting the expectations.  People need to know you care about them as individuals and once that connection has been established you will be amazed how willing they will be to go above and beyond in all aspects of their jobs.

So, as we enter this holiday season, take some time to show those around you that you truly care.  They say if you practice a new skill for 30 days, it becomes a habit.  What an amazing 2017 we would create if caring became a habit.

When Startup Culture Changes

by

startup-photos-largeIt is a very intense time when a startup first goes into business. Everyone is working full-tilt and you likely have a small, close-knit staff that appreciates a fun and free atmosphere. But there will always come a time when a startup is no longer a startup. Either it goes out of business or continues to mature into a regular company. This is a transition few, especially young people, tend to think about when they dream of beginning a new startup. But the fact remains that startup cultures, by definition, are ultimately unsustainable for a number of reasons, and it’s critically important to have a vision for your business beyond the early stages and a plan for when the inevitable transition occurs.

Fix The Typical Weaknesses Of Startups

For example, spending often gets out of hand at startups because you want to have a good time around the office, offer fun perks and haven’t gotten around to hiring an accountant yet. If you don’t have an accountant or finance person to manage, interpret and advise you on the numbers, it’s critical that you bring one on. Know also that many startups fall into the trap of making emotional rather than rational decisions. This is especially true when it comes to creative differences and underperforming employees. You may like them and want them to stay around. They may be old friends. But at some point you’re going to have to start making the tough business decisions, and that includes letting people go if necessary.

You’ll Need To Bring In New Employees

Of course it’s possible your new employees will hold the same passion for your company that you and your original team do. But it’s also likely that they’ll be a step down when it comes to engagement. It’s the responsibility of you, your employees and the established company culture you’ve built to get any new employees as impassioned about your work as you are. You will not only need to bring in these new employees, you will have to train them. Sometimes, that means abandoning your startup’s stereotypical laissez-faire attitude for some micromanaging. It’s very important to develop a good training program at your company as well – without one, you risk new employees getting confused or lost and ultimately dissatisfied.

Your Organization Will Start Getting More Complex

When an organization starts to get more complex, it will require more complex methods of managing it, many of which are typically adopted by more “normal” businesses. You will need to choose your leaders carefully at each level. You will need to be able to distribute workload more fairly, so typical long startup hours are not needed to be worked by large numbers of people. Long hours are usually a necessity at the beginning, but it’ll only be so long before disillusionment and burnout set in.

Keep Your Startup Culture Alive!

While by definition a “startup culture” never lasts forever because your company isn’t a startup forever, there are some things you can do to ensure that “new startup feel” continues. Perks are nice, but they aren’t going to keep employees invested in your business in the long term. Make sure to always listen to the suggestions of other employees while having a defined hierarchy. Hold onto your established values. Reflect upon them, and live them every day during your startup.This will help ensure continued growth and employee engagement.