Internal Corporate communication Strategy

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When we think about the terms branding and communication, we often think about external efforts targeted at consumers of products or services which are normally the purview of marketing agencies or internal marketing teams.  However, internal corporate communications to our employee base is critically important in determining our ability to align our teams around one united purpose or mission and to effectively launch programs in support.

Developing an internal communication strategy necessitates that we consider the following:

Audience –  Who is our audience and what do we want them to hear?  Are we speaking to senior executives, investors or to our employee base?  If to the employee base, t what level should the communication be written?  Speaking to a group of data scientists may be different than speaking to a group of retail employees.

Channel/Format – which channel(s) will be most effective when delivering this message?  IS this a message that can be communicated in writing or is the intent likely to be lost?  Should a live feed be followed up with video available to all who may not have been able to attend?  Is the expectation for all people leaders to waterfall the communication down through their teams?

Goals/Objectives – this can be further broken down into the following categories:

Decision Making – where the goal of the communication is to listen, understand all viewpoints and come to a consensus in order to be able to move forward

Information Sharing – where the priority is around getting the information out and disseminated quickly, efficiently and accurately

Status Update – meant to connect employees to areas of focus

Team Building – crat alignment around short and long term goals and foster personal relationships on your team

Problem Solving – often linked to a discussion focused on deliverables and how you as a manager, can remove roadblocks to allow your team to progress

Innovation – brainstorming sessions that can focus on how to drive the company forward and gain a competitive edge

Schedule – decide how often and when this type of communication needs to occur.  There is a fine balance between over and under communicating

Responsibility – who should have the responsibility for crafting the communication and who should have the responsibility for delivering the communication.  Inherent in everyone’s responsibility is the need to follow up to ensure that the message you wanted to deliver was indeed received.

Don’t make the mistake of thinking that communication plans and channels will take care of themselves.  A well-orchestrated plan with all of the above components will help to ensure that your company is both aligned and informed!

 

Performance Management is not an Annual Exercise

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There is a dwindling focus on the traditional annual performance appraisal and a there is a growing trend toward developing feedback loops that give continuous, real time feedback to employees. According to the 2018 State of Continuous Performance Management Survey,  conversations about aligning business goals, check-ins on progress and periodic feedback should be used to manage and continuously motivate employee performance.

HR respondents in the study identified their top three goals for their performance management program as creating and maintaining feedback and coaching cultures, retaining high performing talent and training the workforce on needed skills. To better manage and motivate workers, Betterworks said, employers can help employees find purpose and direction among change, connect employee contributions to the organization’s larger goals and identify and reward top performers.

In a Wakefield Research study, more than 60% of employees said they feel the traditional performance review is outdated, and nearly all respondents said they prefer that managers address performance issues and development opportunities in real-time. Frequent, informal assessments allow workers to improve or correct their performance with immediacy.

Ideally, having a robust performance management platform can assist in giving and receiving real time feedback, create an environment where information is sought out and shared, build engagement and detail plans for talent learning opportunities and enhancements.  Employees want to know not only how their past performance has been, but the plans for their future as well. Consider the below:

  • More than 90% of 18 to 34-year-old workers say a clear succession plan would boost their level of engagement
  • 94% of employers report that having a succession plan positively impacts the entire workforce.
  • 32% of people say they’d quit if there was no room to learn, grow, or advance at their job.
  • Succession programs have been shown to have a positive impact on employee retention. By preparing high-potential and high-performing employees for progression in the organization, and investing in their development, you demonstrate an organizational commitment to them that will most often be reciprocated.
  • Companies with sound succession plans are correlated with better long-term performance.

Succession Planning or Talent planning, which refers developing plans for the whole organization, are a primary outcome of a solid, on-going Performance Management approach that many companies are moving toward today. It is a win-win scenario for both employees and employers alike!

 

Pulse Surveys

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Pulse Surveys can be called many different name, employee satisfaction surveys, employee engagement surveys, employee experience surveys, etc.  One of the reasons I like PULSE, is because they are truly designed to measure the pulse of the employees and of the organization, as a whole, at a given point in time.  Not all employees who take them are satisfied or necessarily dissatisfied, nor are they engaged or disengaged.  However, all employees have an opinion, and when give a chance to air it, usually do not disappoint.

Pulse surveys take on three primary forms- Annual Surveys, which may measure a broad level of employee satisfaction, Weekly check ins that might tackle a topic or two and Reaction Surveys, which measure the employees reactions to a certain initiative.

 

Annual Employee Surveys

Annual Employee Surveys are common amongst employers pursuing an Employer of Choice philosophy.  They provide management with the knowledge and tools to build positive employee relations and a corresponding positive work environment. Employee attitudes, burnout tendencies, engagement, loyalty and workplace environment are key indicators for employee retention, satisfaction, and productivity.

Effective businesses focus on creating and reinforcing employee satisfaction to get the most out of their human capital. Properly constructed employee satisfaction surveys provide the insights that are foundational to creating and reinforcing productive work environments. These surveys can address topics such as compensation, workload, perceptions of management, flexibility of schedules, teamwork, appropriate resources, etc.

 

Weekly Check-ins

Weekly Check-ins provide management insight into a particular topic or issue that is important in the near term.  Frequently organization will adopt Guiding Principles or Corporate Values and choose to focus their efforts around one of these initiatives per quarter.  Guiding Principles are principles that guide an organization throughout its life in all circumstances, irrespective of changes in its goals, strategies, type of work, or the top management.  These can be quick questions, maybe just one or two, that give an organization directional guidance on that particular topic.  These can also be useful for a department when you don’t necessarily want to check in with the organization in its entirety.

 

Reaction Surveys

Reactions surveys are just that.  They test the reaction of employees to a specific initiative.  You may have rolled out copious communications on a a particular initiative and yes, when it goes live, you hear a rumbling through the grape vine that not everyone is happy, there are misunderstandings.  Reaction surveys give everyone an anonymous voice.  Both Survey Monkey and CustomInsight offer employers a free vehicle to use to create these surveys and analyze the data collected.

In all cases, once you have collected and analyzed the data, give the feedback and have a plan of action to present an implement.  Collecting data and not acting on it is worse than not collecting the data in the first place. Use this as an opportunity to show your employees that you really do care and you will be rewarded with their honest thoughts and opinions going forward, helping you, as an employer, to create a truly great place to work.

Don’t Make the Classic “Startup Mistakes” – Part 1

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It takes a great deal of courage to take the plunge and open your own business. The startup lifestyle is a hugely rewarding one, and can be extremely lucrative if it is carried out correctly. But it’s also one of long hours, very hard work, and a lot of faith. As an entrepreneur and owner of a startup, the pressure is on you to make good decisions, as your livelihood (and the livelihood of others) quite literally depends on it.

The one thing that you want to do is avoid making the same detrimental mistakes that other startups have made in the past. The following pieces of advice will help you avoid making damaging mistakes early on in your startup’s life.

 

Make Sure Your Business Isn’t Too Niche

It is true that a niche project can be the ticket to a wildly successful business. The general thought process is that niche industries usually mean fewer competitors and a higher probability of making it big. But, the reality is that a truly good business model will always have competition. The true test is whether your product and business model will be strong enough to beat out the competition. Avoid making the mistake of starting a business with a niche so small that there is little to no possibility of long term growth.

 

Time Your Product (Or Service) Release Properly

Jonathan Wegener, founder of Timehop was quoted saying “”The biggest mistake I see is companies waiting too long to release the product.” This is absolutely true. Many founders and their founding employees get caught up in trying to release the perfect version of their product or service, and that can be hugely detrimental for their timeline. It’s important to take a step back and determine if the Minimum Viable Product has been created. If so, launch! All of the extra bells and whistles can be added on as your business moves forward; they aren’t important for your initial launch. Avoid wasting time and resources upfront; use your initial product to gain resources, a following, and investors.

 

Be sure to check back next month to see more tips to avoid the most common startup mistakes.

 

 
To see the resources for this article, see here and here.