The Gig economy references a trend towards on demand hiring, an environment in which temporary positions are common and organizations contract with independent workers for short-term engagements. The trend toward a gig economy has begun. A study by Intuit predicted that by 2020, 40 percent, of American workers would be independent contractors and MBO Partners predicts that by 2027 over 60% of the US workforce will be a part of the gig economy, which is up from 30% today. There are many implications this has for HR organizations.
Developing a communication strategy early on in the process is the key to success. If your company is used to having everyone in one place, how will you communicate to multiple remote employees? How will you brand differently to create the unification that exists in more traditional workforces. Are your communication systems as on- demand as your workforce is?
Few software packages are adequately focusing on managing a large temporary workforce. Anil Dharni, CEO of Sense, a staffing platform, told HR Dive that initiatives are just beginning to target gig workers for improved methods of communication, for example. He said although gig workers expand in number each year, they had not been the focus of HR technologies. He said he expects that to change as the contingent workforce continues to grow.
One of the biggest risk related to the gig economy is ensuring that workers are properly classified as employees or contractors. Penalties can be stiff for noncompliance or inaccuracies. HR managers should make sure they understand whether the on-demand worker should be an employee or can be a contractor and whether, if the former, he or she is exempt or non-exempt. That all comes down to the nature of the work, the level of direction and control required and what is provided from the company to the worker in order to perform the work.
Outsourcing to temp agencies is expensive and you can save upwards of 25-30% by finding your own on-demand workers and simply payroll servicing them or, alternatively, bringing them onto your payroll system in a classification as a temporary worker. Depending on the length of the assignment, it may be easier to payroll service someone who is only with you for a short period of time.
To make the most of this fast, on-demand workforce, businesses should have a clear strategic direction, a compelling and well integrated corporate culture, and a sense of leadership continuity to truly become, and remain, a successful live business enterprise supported by an on-demand workforce. Succession planning rules may apply differently to the on-demand workforce. Beyond the mere access to available talent, succession planning for on-demand workers should provide measures to ensure cross-functional collaboration, quick ramp-up times, and cultural integration. This approach increases employee engagement and effectively leverages a constant flow of workforce insights coming from a myriad of old and new resources.
There are a myriad of challenges for integrating an on-demand workforce into your current processes, but a combination of the more traditional 9 to 5 workforce with an on demand contingency can reap the best of both worlds.