Talent Optimization

sherrie-suski-optimizationI was recently nominated as a finalist for Optima’s Talent Optimization awards. As I was completing the forms, I stated to think about what really constitutes talent optimization.   How do we, as HR professionals, ensure that we are getting the best that each of our employees have to give each and every day?   At Tricon American Homes we truly have a people first strategy. Our contention has always been that if we treat our employees well and show them, not just tell them, that we truly care about them as whole individuals, then our employees, in turn, will show that same care and concern towards each other and our residents.   Our Purpose Statement “to go above and beyond with our time, care and service, so that lives and communities are enriched” says it all.  

Acquiring Talent

Optimizing talent begins with acquiring talent.  If you can’t get the right people in the door, you will never have the opportunity to optimize.  Therefore, external branding from a candidate perspective becomes important. While not the biggest fan of Glassdoor, we do have a rating of 4.7, one of the highest on Glassdoor.  Candidates will constantly tell us that the reason they applied is because our employees routinely rank us so highly on Glassdoor and they are looking for a culture that supports the employees.  This year we also won Fortune’s Great Place to Work designation. This designation means so much to us as it comes directly from our employees’ hearts and is completely anonymous.  Website design is another area of focus. Career pages should tell a story and be ever changing and engaging. Potential employees are looking to engage with current employees to find out what it is like to work there before they actually apply.  

Employee Programs

Our people first strategy has a number of different components.  Every employee participates in a 90 day on-boarding program that covers the basics as well as our culture and philosophy.  We ensure that each employee is given feedback on no less than a quarterly basis from their manager. This keeps the lines of communication open and helps to resolve small issues before they become big issues.   We have both ladder (vertical) and lattice ( horizontal) training opportunities for our entire workforce. With over 1600 course online that are all aligned to our performance-based core competencies and to our potential behaviors aligned with our talent planning programs, there is truly something for everyone!  Our Wellness program is another way we show our employees that we care.  This program focuses on social, emotional, financial, and physical wellness with opportunities for individual goals and team contests with prizes all around.

Results

The results of this approach speak for themselves.  We have driven turnover down from a high of 45% four years ago to under 20% today and under 10% in the professional level positions.   That is no easy feat in today’s economy where there are more jobs than there are people for the first time in 50 years.  This people first strategy has helped us to drive our time to hire down to under 21 days for non-exempt positions and under 30 days for exempt level positions.  With over 25% of our hires coming from internal promotions, our employees know that we take their career growth seriously.

 

The bottom line is that can’t go wrong treating people right!

Stereotypical Startup Culture Can Be Detrimental – Part 1

startup culture

This is the era of the startup. Between the simultaneous unemployment crisis America has been experiencing in for the past few years, and the technological boom that is seemingly unstoppable, startups (primarily in the tech sector) have been popping up left and right. With this influx of startups came an entirely new culture: one of relaxed schedules, no dress codes, huge personal freedoms, and a never ending supply of snacks. The stereotypical startup is full of young, charismatic go-getters who thrive in a “fun” and “casual” workplace.

While this new culture and mindset have been hugely beneficial for some companies (see: Google and Facebook), it may not be the right move for all startups. There are a few ways that “startup culture” can actually do more harm than good for certain startup businesses.

 

Too Much Money is Being Spent

This is actually one of the biggest problems that many startups are facing. Everyone wants to emulate the Google culture, with the free food,  the games, and the chic & fun office space. But, the reality is that most startups cannot afford those overhead costs. Many companies will use a lot of the money from their investors to foster this fun space. While this will absolutely make a great impression on both employees and clients alike, it’s important to make sure that your company is saving money and focusing funds on creating a viable product/service.

 

The Lines Between Boss & Subordinate May Be Blurred

The beautiful part of startup culture is that it’s generally an environment of openness and personal connections. For a lot of companies, “culture fit” is important and people are hired based on how well they will get along with the existing employees. This creates a comfortable place of work and creativity, which is fantastic for productivity.

However, this wholly democratic environment may may lead to issues when hard decisions or conversations need to take place. If the bosses aren’t seen as leaders, and are instead seen as friends & peers, it makes it difficult to reign in a rowdy team, or to provide disciplinary action when an employee is out of line.


 

Be sure to check out the blog next month to learn more about the potential downfalls of the stereotypical startup culture.